"Always tell on yourself first; don't let anybody else beat you to it. The consequences are much less when you do." My mother repeated that over and over. That was her advice when she had an feeling that we were guilty of some wrong doing that she knew would eventually make it's way to her. And she was right, especially when she was the judge and jury.
As I grew older, she gave that same advice in different situations "Always tell on yourself first." And the outcome has always been the same, I faired better when I released the "story" first, when I was, in other words, accountable for my actions.
As a publicist, that is the very first piece advice that I give clients when managing a crisis.
The Crisis Management Formula:
Take accountability - for whatever role you played. With accountability also comes the authority to change the situation.
Apologize - for any outcome that was detrimental to audiences and stakeholders.
Take Action - solution based steps to cease, revise, or correct the issue, problem or behavior.
Of course this sounds more simple than it is. Even in organizations under the best leadership, things happens. That is why engaging a public relations professional is paramount to the success of your organization. He or she can help avoid prevent a crisis situation from arising and if needed navigate through the process in the event there is a mishap.
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