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In a detailed article published by Link Assistant, they presented three evidences that serve as solid proofs that user behavior is indeed a search ranking factor. 1. They claimed that Google announced it themselves. Link Assistant carefully laid out how Google’s former Search Quality Chef, Udi Manber, mentioned the use of user behavior during a Federal Trade Commission court case. We lifted the following from Link Assistant’s blog post. . “The ranking itself is affected by the click data. If we discover that, for a particular query, hypothetically, 80 percent of people click on Result No. 2 and only 10 percent click on Result No. 1, after a while we figure probably Result 2 is the one people want. So we’ll switch it.” The bold and italicized sentence says it all. It is actually a straightforward statement. Click data, which is part of a user’s behavior affects how Google ranks webpages. 2. They also presented that Google’s Patents imply that they are indeed utilizing user behavior patterns. In their patent, Google clearly mentioned this statement. . "User reactions to particular search results or search result lists may be gauged, so that results on which users often click will receive a higher ranking.” This is only one of the many mentions that can be found in one of their patents. According to Link Assistant, there are still a lot of other ones that cite user behavior as a ranking factor. They further explain that in those patents, the search giant straightforwardly cites that along with good old SEO factors, several user data can be used as a rank modifier, the one that determines a page’s rank in the SERPs. 👇👇👇
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