Original content is more valuable to a brand because it's more profitable than making money on the streaming/rent of content they don't own. The highend content is expensive for national media outlets, but the long term return is worth it. #thinklongterm
I believe many smaller brands will benefit from original content that speaks directly to their niche audience's interests/needs. All in all, if you own a brand you need to invest in creating social media friendly, shareable original shows.